about
The Moscow Institute of Physics and Technology Business School (Phystech School of Business of High Technologies, FBVT)
is an educational division of MIPT that brings together bachelor’s and master’s programs at the intersection of science,
technology, and business. The programs are developed with the participation of experts from MIPT, Sberbank, SberUniversity,
and the Skolkovo School of Management, and are focused on preparing specialists for careers in technological entrepreneurship
and innovation.
is an educational division of MIPT that brings together bachelor’s and master’s programs at the intersection of science,
technology, and business. The programs are developed with the participation of experts from MIPT, Sberbank, SberUniversity,
and the Skolkovo School of Management, and are focused on preparing specialists for careers in technological entrepreneurship
and innovation.
The goal of the project was to move away from the stereotypical visual language often associated with large institutions
and universities, while preserving a sense of academic structure and credibility.
The identity is built around the metaphor of light as a point of attraction and direction — a glowing element
that illuminates the path and symbolizes movement toward knowledge and discovery. This idea echoes the cultural expression
“learning is light,” reinforcing the connection between education and intellectual growth.
The concept is supported by subtle references to scientific environments — diagrams, schemes, and technical drawings.
The result is a restrained yet expressive visual language that combines academic clarity with a contemporary
technological aesthetic.
and universities, while preserving a sense of academic structure and credibility.
The identity is built around the metaphor of light as a point of attraction and direction — a glowing element
that illuminates the path and symbolizes movement toward knowledge and discovery. This idea echoes the cultural expression
“learning is light,” reinforcing the connection between education and intellectual growth.
The concept is supported by subtle references to scientific environments — diagrams, schemes, and technical drawings.
The result is a restrained yet expressive visual language that combines academic clarity with a contemporary
technological aesthetic.
The identity is based on a minimal and structured graphic system inspired by scientific visualization and modern digital aesthetics.
Atmospheric visual effects — blur, glow, grain, and unconventional gradients — create a luminous environment around the core graphic elements.
Atmospheric visual effects — blur, glow, grain, and unconventional gradients — create a luminous environment around the core graphic elements.
The identity is built as a modular grid-based system, allowing layouts to remain structured while easily adapting
to different communication formats.
This approach ensures consistency across various media and enables fast production of new materials.
A flexible set of templates was developed for social media communication, allowing the identity to adapt to different types of content while maintaining a consistent visual language.
to different communication formats.
This approach ensures consistency across various media and enables fast production of new materials.
A flexible set of templates was developed for social media communication, allowing the identity to adapt to different types of content while maintaining a consistent visual language.
The identity was also applied to printed materials and event communication, demonstrating the scalability of the visual system
across offline formats.
across offline formats.
Visual Identity
Brand Guidelines
Social Media design
Merch Design
Brand Guidelines
Social Media design
Merch Design
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